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For their redesign of Crain's Cleveland Business,
NDA's Tony Sutton and the newspaper's art director Christine Gordillo,
chose Berkeley Old Style as a replacement headline font for the
previous Franklin Gothic and changed the paper's signature colour
from green to red.
The brief to the designers from publisher Brian Tucker was to
give the weeky a more upmarket feel and add points of typographic
and graphic information to help readers assimilate the information.
Other typefaces used in the redesign are Bureau Grotesque for
splash headlines, Colossalis for headers and Utopia for text.
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